Sweet little ultrasound machine.
The success of this design relies on the novel inline configuration that I brainstormed in the early phases of development. As the lead designer, I studied various configurations of the internal building blocks in 3D computer modeling. Then we brought the whole team in to sketch ideas as we searched for the Next Gen look. To prove out the configuration, full scale foam mock-ups were created to confirm the usability and benefits of the configuration.
Cost reduction was a business priority (or mandate) during the concept’s development. Our design team worked closely with engineering as we investigated ideas to achieve a cost-effective hard tooling strategy. We worked to reduce painted and diecast parts, cleverly worked label recesses to avoid undercuts, and reduced the number of plastic body housings with a two piece clam-shell. Best of all the leg covers of the system are symmetrical so they can be fastened to the left and right side of the tubular steel frame underneath. It was challenging to meet the cost constraints, but collaboration, teamwork, and leadership created this design success.
